Bikini Noise

why is there so much hype in bollywood about actresses donning a Bikini.....

the first news that popped up on Rediff was "Lara goes the bikini way in Blue".. phewwwwwww

the question is can bikinis increase ticket sales??

I really dont think ppl pay Rs 150 for 3 min... rather 2 min.. as the 1 min is already aired on TV

So media pls cut back the hype