Monday, March 26, 2007

I dunno how this works,

but it is a fact that General Entertainment Channels have decided to withdraw the special 30-40% World Cup discounts on ad rates. Details here

Really interested to know how they calculate the GRPs or the TRPs.

A GRP is the sum of ratings achieved by a specific media vehicle and is a critical metric to determine the marketing effectiveness of an ad campaign.

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