Carl Sagan

(Whacked from Wikipedia)

Sagan was considered by some to have an inflated ego. In 1994, Apple Computer began developing the Power Macintosh 7100. They chose the internal code name "Carl Sagan," in honor of the astronomer. Though the project name was strictly internal and never used in public marketing, when Sagan learned of this internal usage, he sued Apple Computer to use a different project name — other projects had names like "Cold fusion" and "Piltdown Man", and he was displeased at being associated with what he considered pseudoscience. Though Sagan lost the suit, Apple engineers complied with his demands anyway, renaming the project "BHA" (Butthead Astronomer). Sagan sued Apple for libel over the new name, claiming that it subjected him to contempt and ridicule. Sagan lost this lawsuit as well; still, the 7100 saw another name change: it was now called "LAW" (Lawyers Are Wimps).